Marketing & Communications forum

Created in 2004, the Marketing & Communications forum is one of Opera Europa's earliest specialised working group. Members meet at Opera Europa conferences to share experience and good practices; topics having been touched upon include audience development (including a European audience survey in 2007), pricing policies, merchandising… Current topics include branding, new media and social networks.

The steering group was joined by a few members and now consists of :
Sue Janne Alsaker (Bergen National Opera)
Matt Carwardine-Palmer (Welsh National Opera)
Myriam Coplo (Opéra de Paris)
André Kraft (Komische Oper Berlin)
Ing-Marie Persmo (GöteborgsOperan) was nominated as group chairperson

Liisa Riekki (Finnish National Opera)


Developing a knowledge base within the Marketing and Communications forum

The forum’s steering group are intent on finding a way to create some long term goals with real benefits for its members.

We are very passionate about increasing knowledge within the group and the best way to do this is to share already existing knowledge with the forum.  To achieve this, we would love to know what your area of expertise is, the one subject that you are passionate about and have a good knowledge of.

By having ‘experts’ in fields who are willing to share their knowledge and keep us updated in new trends within that field, we think it could greatly enhance the benefit of this forum.

So whether it’s Ticketing, Customer Behaviour, Subscription trends, Cultural tourism, Social media, Promotion, Digitial, …  Please let us know!

The forum will also be key in helping the digital project get off its feet with a bang, so please join our listserv if you would like to know more.

For more information about the Marketing & Communications forum and to register to their e-mail listserv and receive their latest news, please contact


Upcoming event:

Joint meeting with Fundraising, Education, Audiovisual and digital media from 26-28 March 2020 in Zagreb